ONE BEDROOM LIFE IN MUMBAI
Exploratory research project for Godrej, one of India's largest and most trusted companies, resulting in a strategic design proposal for a new ecosystem of service offerings.
The Godrej Innovation & Design Centre hosted blended teams of external researchers and designers from the Institute of Design and internal employees to undergo a targeted exercise of blue-sky thinking.
While the charge of investigating one bedroom living was specific, any topic area that emerged around that was open for further exploration. Concepts developed were free to leverage any of Godrej's significant partnerships, labor force, production capabilities and distribution channels.
6 families living in one bedroom dwellings across Mumbai invited us into their homes to share their daily lives with us.
24 hours after landing in Mumbai and moving into the Godrej worker campus, the team did a “cold immersion” inside five homes around the city of Mumbai. This informed and oriented in-depth interviews with six more households. The 1BHK homes ranged from 300-800 sq/ft and held between 1 and 11 family members.
The social and cultural composition of Mumbai is astonishingly varied and rich, the team explored the city's neighborhoods, surrounding cities, and villages to gain exposure to the broader context.
Our team was composed of Godrej-ites and external consultants from both India and the US. We traveled through Mumbai together, sharing stories about the homes we had visited and beginning analysis while we were on the road. The fresh eyes of those outside the company were complemented by the depth of knowledge of those closest to the company.
User Research and Design Strategy: Navroze Godrej, Shweta Kumari, Poorva Soman-Lavate, Brian Strawn, Jusien Yong,
Godrej & Boyce: G. Sunderraman (Vice President Corporate Development), Sujata Sanke (Innovation Manager)
Back to PROJECTS