User experience strategy for a high-rise, residential, coworking community in Chicago's South Loop.

An interconnected co-working ecosystem that exists across the entire user journey, from the ground floor, up to the roof garden, through the elevator lobbies and into the individual condos. 


Strawn + Sierralta worked closely with an integrated project team to develop a building-wide coworking, residential community. 

A series of workshops and meetings were conducted with the development team, along with their branding agency, architect of record, interior design consultant and construction team to co-develop the concept and the supporting service design concepts. Operational implications and business model opportunities were utilized as lenses for concept prioritization.


A survey of 50+ coworking spaces, educational facilities and creative agencies was conducted to inform the design of a new model for residential-based coworking.

The strategy focuses on supporting internal and external coworkers as they switch between modes: work/recreation, home/office, on-task/off-task, public/private and communal/solo. 


This pilot project required the development of new business and operational models, along with an increased level of communication amongst stakeholders.

Strawn + Sierralta developed design guidelines, environmental graphic strategies, user journeys, and the core design concept for the offering. These were shared with the client team's distributed stakeholders and the large group of design consultants through a series of highly visual, strategic documents.


Service Design, Research and Environments: Strawn+Sierralta

Brand Strategy: Fogpilot

Development Team: Sabal Financial

Architect of Record: Alliance Architects

Interior Design Consultant: Anne Coyle Interiors


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